These 6 Email Marketing Tips Will Boost Your Conversion Rate

The conversion rate is one of the most effective performance metrics for the success of your email marketing campaign. Here’s how to boost it.

1. Welcome upon subscription

75% of customers now expect a welcome email upon subscription. Make the greeting actionable and informative to encourage customers to engage with your brand.

2. Talk benefits

It’s not features that sell, but benefits: your email marketing content should highlight how your product benefits your customer, rather than simply listing its features.

3. Don’t make fake promises

Over-promising and under-delivering can mean the end of your business. Don’t make any promises in your subject line or set expectations you can’t fulfill.

4. The power of three

The power of three makes your marketing all that more efficient. Include three bullet points in your content, or schedule three days between sending your emails.

5. Personalize

Personalization fosters a more intimate connection between your customers and your brand. Studies have shown that people are 41% more likely to click and 29% more likely to open a personalized email that also contains their name.

6. Strong call-to-action

Tell your customers what you want them to do. Your call-to-action needs to be clear and visible, and include straightforward directions on what to do. Help your clients take advantage of your offer by reducing it to two or three steps, with the first one being a simple ‘click here’.

Cheers,
Prithvi