How it Works

Apptivo’s Email Marketing solution is made up of two primary apps: Targets App & Campaigns App. These two apps are designed to build on top of our core CRM applications to create a seamless connection between marketing & sales activities. The overall solution starts with populating the CRM with contact data, which can be segmented in any way desired. We then leverage our search capabilities to forge target lists, which are used in the campaigns app where emails are crafted, blasted, and tracked.