Standard Template
Standard has the set of the sample themes which are mostly used for passing generic information. Users can choose various from multiple existing designs and edit it further to suit their requirements.
Basic Template
Apptivo provides you with multiple customizable templates, which allows its users to just pick a design and start instead of building something from scratch. You can choose a layout that fits the message you want to get across, then use Apptivo editing options to create an eye-catching design which will look great on any device.
MJML Template
Apptivo provides its users with MJML third-party plugin, developed by MailJet. Apptivo users can now build an advanced email template using MJML HTML for their Campaigns.
Apptivo will then use Mailjet API with MJML HTML as Input, which will provide its users with a responsive HTML (that will be best fit for all devices and browsers)